By John Howard – World Champion Cyclist, Record Holder, and Coach

Dear Bike Shop Owners,

If there’s one thing I’ve learned in over five decades of competitive cycling, coaching, and setting world records, it’s this: what we put into our bodies is just as important as the gear we ride on.

As a founder of the Race Across America and a world record holder (152 MPH on a bike, 539 miles in 24 hours), I’ve seen every training trick and nutritional trend out there. But nothing has matched the long-term, real-world results I’ve experienced from Full Spectrum Nutrition—especially the High Vitality Liquid Full Spectrum Supplement formulated by Dr. K. Steven Whiting.

Why This Matters to Your Shop

You already provide riders with the best bikes, gear, and service. But what if you could also offer them the same performance edge I use every day—a supplement that supports endurance, speeds up recovery, and promotes long-term health?

Whether your customers are pros, weekend warriors, or just getting started, this supplement helps them ride longer, recover faster, and feel better doing it.

What Makes High Vitality a No-Brainer for Bike Shops

✅ Proven Credibility – Backed by decades of research and used by elite athletes (including myself) for over 20 years.
✅ High Repeat Business – Riders feel the difference and come back for more.
✅ Simple to Carry – A single, high-impact liquid formula that replaces shelves of pills and powders.
✅ Great Margins – Retail-ready packaging, excellent sell-through, and support from our team.
✅ Easy Education – We provide training materials and point-of-sale info to help your team explain the benefits clearly.

What’s Inside?

  • 130+ nutrients in one liquid formula
  • Vitamins, minerals, antioxidants, amino acids, phytonutrients
  • Anti-inflammatory support for joint health and faster recovery
  • Enhanced absorption through liquid delivery and active enzymes

I Still Ride Every Day—At 80 Years Old

That’s not a marketing line—it’s my real life. I attribute a major part of that longevity to this exact formula. It’s why I partnered with Phoenix Nutritionals to make it available to every rider who wants to perform better and ride stronger, longer.

Let’s Work Together

You don’t have to be a sports nutrition expert to offer the best. You just need the right product—and the credibility to back it up. I’m here to help you bring both to your riders.

To stock High Vitality in your shop or learn more:
👉 https://phoenixvitamins.com/product/john-howard/
📞 Call our team at 619-871-1855

Fuel your riders with what fuels a champion.

Let’s raise the bar together,
John Howard
World Champion Cyclist & Founder of John Howard Sports Performance
📱 760-492-8870